The property market is something that affects us all, be it buying and selling a house, to property investment. This blog is our take on the property market in Scotland in general, and Dundee and Angus in particular. To get in touch with us, please visit www.blackadders.co.uk.
A commonly misused term of 21st-century estate agency is ‘online estate agent’. The terms itself is a play on words and in my opinion should be rebranded as ‘online-only estate agent’. Indeed, every estate agent whether it is traditional, online-only or other is almost certainly going to advertise online. With this in mind, the key question any would be Seller needs to ask is NOT whether or not you are an online agent. But WHERE online do you advertise?
It is crucial that Sellers take into account regional variations on this key marketing point. There are significant geographical differences that should be considered. At Blackadders we are well placed to advise clients on where best to advertise online and back up our advice with evidence.
If you are considering selling your home and would like to discuss this in more detail do not hesitate to contact the Blackadders Property Team.
Brian Main, Estate Agency Angus Area Manager Blackadders LLP
With the current lack of availability of residential homes throughout Scotland, there has never been a better time to consider new homes either as a Purchaser or as a Developer. At Blackadders, we have a proven track record in helping both purchasers and sellers alike within the new build market. From a Developer’s point of view, the initial identification of a site and subsequent site acquisition is paramount and Blackadders are well placed to give advice on all pre-purchase aspects. As soon as a site is identified we can provide up-to-date sales information on what type of design and size of a house is selling along with a guide to eventual sales yield.
From a marketing perspective, we have the proven track record of selling new builds and conversions, the most recent of which being the successful conversion of the Taychreggan Hotel in Broughty Ferry into luxury apartments and also the prestigious development within Trust House, Liff.
From a Developer’s aspect, it is important to ensure that the pricing is correct on every unit. It is not just a simple case of using floor area as the ultimate guide to value. Every unit is individual and this coupled with the quality of finishes can make an enormous difference along with the location of preferred plots to the eventual sale price.
Our marketing strategies are usually bespoke to the Developer’s requirements. However, a basic guide to our service levels would include working with the Architect, preparing brochures, signage, marketing materials and advertising the properties through various portals including Solicitors Property Centres, Rightmove and Zoopla, as appropriate. We would also distribute the properties throughout our East of Scotland network and through both our national and international mailing list. Our Sales Staff provide ongoing site appraisal reports and would work hand in hand with the Developer. The initial launch may include newspaper advertising and we would also use our contacts within the media to generate other publicity. We offer a 7-day service and extensive use of social media.
Every development is unique and we would undertake an individual approach to any marketing needs.
Should you have any queries whether as a Purchaser or a potential Developer please contact our New Build Team on 01382 342222.
Martin Paterson Director of Property Services Blackadders LLP