A commonly misused term of 21st-century estate agency is ‘online estate agent’. The terms itself is a play on words and in my opinion should be rebranded as ‘online-only estate agent’. Indeed, every estate agent whether it is traditional, online-only or other is almost certainly going to advertise online. With this in mind, the key question any would be Seller needs to ask is NOT whether or not you are an online agent. But WHERE online do you advertise?
It is crucial that Sellers take into account regional variations on this key marketing point. There are significant geographical differences that should be considered. At Blackadders we are well placed to advise clients on where best to advertise online and back up our advice with evidence.
If you are considering selling your home and would like to discuss this in more detail do not hesitate to contact the Blackadders Property Team.
Brian Main, Estate Agency
Angus Area Manager