The traditional mind-set of most sellers is to market their property in Spring. I can see the logic to this as we start to see more daylight and gardens are once again presentable. However, I would highlight a few less obvious reasons to get in ahead of the crowd:
1. There are less competing properties coming to the market during winter. This increases your chances of interest, viewings and of course offers.
2. A lot of buyers don’t choose when they are in a position to buy. This is an important point as most sales are part of a chain it’s worth keeping in mind that your buyer may sell in winter through no choice of theirs. This then frees them up to make an offer on a property, which could be yours.
3. The internet is another reason that the market moves all year round. Buyers can now access a huge amount of information and media from the comfort of their own home. Between extensive photography, floor plans and in some cases video footage in addition to the home report, a buyer really can accumulate significant knowledge before setting foot through the door. This makes life so much easier for buyers and breaks down the traditionally seasonal barriers.
As someone who chose to market their property in December in recent years I can honestly say I have put my money where my mouth is!
If you would like to look further into marketing your property contact Blackadders for a free, no-obligation property valuation. We would be delighted to assist you in making an informed decision.