Our clients now have the opportunity to add a black and white square bar code to their property For Sale board. By scanning the QR (quick response) code via their smart phone or iPhone, a prospective property buyer will have instant access to the property’s details including price; images; floor plans; the full schedule and the Home Report.
Lindsay Darroch, head of property said “We are keen to allow our clients to benefit from technological advances and in these uncertain times we believe vendors need an agent who uses innovation and technology to add value to the their transaction. With more and more people owning an iPhone or smart phone we saw an opportunity to increase the number of people who viewed our properties for sale. Think about this scenario:- a potential buyer is passing a property we are selling and is very interested – at the moment they would have to find a pen, take a note of the property details, our telephone number and find the property online when they returned home – now the property details can be viewed instantly by any interested passer-by simply by scanning the code and they could arrange an appointment to view that property on the spot.”
If you do not have an inbuilt QR reader on your mobile device you can download one for free from the iTunes store or from the Android Market Place for smart phones using Google’s operating system.
I was very interested to read a report from Capital Economics indicating that they expect the American housing crisis to end during 2012. The reason given is a loosening in credit (based on a reduction in the average credit score required to obtain a mortgage loan) and while the score is higher than pre-crisis levels, it is certainly coming down. Other market indicators are also pointing not just to a stabilisation of mortgage lending standards but also a loosening of credit availability, increasing the amount of loans available compared to earnings and banks also loosening value ratios. Capital Economics believe these indicators will go some way to showing an improvement in the housing market, however, they are warning that there are still threats to future credit availability posed by the Eurozone.
I take this as a very positive report. I believe that an improvement in the American economy coupling with the grasping of the Eurozone problems should signify an improvement in the UK housing market in particular and the UK economy in general.
I will continue to keep you advised of trends.
Partner and Head of Property
For those who are thinking about marketing their property we are pleased to offer an option of a FREE home report for clients who list their property with us during the month of February – subject to terms and conditions and availability. I would also urge first time buyers who are considering purchasing property in the near future to take advantage of the stamp duty relief before it ends on 24th March.
Partner & Head of Property